Greet Eagle: Uniting a Thriving Idaho Community
"I’ve always had a passion for community and small business owners."
Written by Greet Eagle publisher and Area Director, Brandi Wolf.
Eagle, an affluent community of Boise, Idaho, used to be simply an ol’ farming area, but has now become a thriving town with a population of 30,000. People move here from all over for the charming lifestyle and a slower pace of life. My husband, Matt, and I love riding our bikes to the farmers market on the weekends in the summer and everything we need is close by. We hear a lot of the same from other residents. It’s fun to bring the community closer together by sharing meaningful stories for the whole family through Greet Eagle and BeLocal West Ada. If everyone knows each other a bit better, then it’s easier to let go of the things that divide us and find out what aligns us.
I’ve had an entrepreneurial spirit pretty much my whole life and am not a huge fan of working for someone else. I had my first interview with N2 (the company behind Greet) in April of 2018 and took over an existing publication that September. Over those next six months, I ended that publication and launched Greet Eagle in March of 2019. A year later, my husband and I launched a BeLocal magazine for the surrounding area and he was able to quit his job to help me run the publications full-time.
When your first piece of feedback on a new business venture is someone going out of their way to thank you, you know what you’re doing is special. The residents were so receptive to Greet Eagle. When the first issue went out, I got a call from a woman who had lived there for decades. She was so excited to get it and called me to say ‘thank you.’
We also use the 501(c)(3) program N2 allows each month, providing nonprofits advertising space for free. I am on the sustainability board with Giraffe Laugh, a nonprofit that offers early education for children of all economic backgrounds with school readiness. They also have pantries at each one of their facilities to support families that need a little extra. We’ve donated ad space to the Boys & Girls Club to raffle off as well.
I feel like folks look forward to seeing the publication every month and having fun participating in the ‘riddle of the month.’ We get a lot of feedback from folks telling us that they love a particular story or they know someone who should be featured next.
We keep businesses in front of our community. We recently had a business renew that cannot explain how they are getting so much business in Eagle. But they have advertised in the magazine since the beginning, and they just renewed for the fifth year! Businesses often tell us how much they love being part of our two publications.
Life Changing Work
I’ve done a lot when it comes to my career path. I owned a boutique, worked in direct sales, real estate, and marketing for others. Sometimes when I was not sure what to do, you could find me working as a server. The money was always great and it’s how I met my husband.
Our quality of life has really improved. We both still work hard but are able to manage the hours and time that we spend working. We’ve been able to increase our income and have developed some wonderful relationships in our community with residents and business owners. I’ve always had a passion for community and small business owners.
I heard about N2 while working for a real estate team in a high-end neighborhood in Phoenix, Arizona. The local N2 publisher called for an advertising opportunity in his publication. It was exactly what we were looking for – or what I had been looking for. I started doing research at home and discovered I could apply to become a franchise owner. We had made plans to move back to Idaho and this was perfect! My husband gave me the thumbs-up, and here we are today.
We have two rescue dogs, Chili Pepper and Maxi Bear. We love riding our bikes, enjoying the Idaho mountains, and cooking together. Both of us have a creative side and like working on fun projects. Matt is a lyricist and an incredible cook and I like to paint and bake. We also love spending time with my adult daughter from a previous marriage. She, her husband, and their two dogs Louise and Lavender come over for dinner on the weekends or we find other reasons to just hang out together.
Are you ready to work for yourself in a sales role like Brandi? Check out our Area Director opportunity and find out if it fits with your goals.