Dear Valued Community Member,

We have the power to change lives and have done so for over 70 years with the tradition of the Children’s Shopping Tour.

Each year, children are selected by participating schools and teachers based on need, ensuring that our support reaches those who need it most. On the day of the Shopping Tour, children are paired with volunteer chaperones who receive a gift card for the shopping spree. Generous stores offer one-day discounts, maximizing the impact of each donation.

It has often been said that “it takes a village” and it does. Without your generous donation this long tradition for our underserved youth would not be possible. We are proud to continue presenting this important Salinas holiday tradition that has positively impacted thousands of children throughout the years.

“Children are our future. Nothing brings more joy than making sure our kids are provided with all the things they need to be successful in life.  This means basic necessities such as clean, sturdy clothes,” says CST Event Chair Greg Hamer.  

This year’s event will be held at the Northridge Mall on Saturday, December 7, 2024, from 7:00 a.m. – 2:00 p.m.

Please help us continue to support underserved children in our local community by mailing a check to:

SVCC Foundation at 119 E. Alisal St., Salinas, CA 93901. We are a 501©3; this donation is tax deductible. Our tax ID # is 77-0071744.

Your donation of any size will help us produce the 2024 Children’s Shopping Tour to purchase clothing for children in need.

We are also seeking volunteers to assist with this most heartfelt annual event. If you have any questions and are interested in learning more, please contact the Salinas Chamber staff at 831-751-7725. Thank you in advance for your generous support!