For 36 years, one day each spring has belonged to the women of Kern County. 

 

On Thursday, April 23, the 36th Annual Bakersfield Women’s Business Conference, presented by Valley Strong Credit Union, returns to the Dignity Health Arena, Theatre and Convention Center with a bold invitation: Awaken Your Magic. 

 

It’s more than a theme. It’s a challenge. 

 

In a world that constantly asks women to juggle more, stretch further, and prove themselves again and again, this year’s conference calls attendees to step fully into their power — to rediscover the talent, vision, and leadership spark that has been there all along. 

 

For more than three decades, this high-energy gathering has brought together entrepreneurs, executives, small business owners, nonprofit leaders, and rising professionals for one transformational day. It’s where ideas are sharpened, confidence is restored, and new possibilities begin to feel tangible. 

 

And this year’s keynote speaker knows a thing or two about reinvention. 

 

Featuring Keynote Speaker Sophia Amoruso 

Trailblazing entrepreneur, investor, and bestselling author of #GIRLBOSS, Sophia Amoruso built a fashion empire from a small online vintage store and turned it into the global brand Nasty Gal. Her journey — complete with meteoric success, public setbacks, and bold pivots — has made her one of the most recognized voices on modern entrepreneurship. 

 

As Founder and General Partner at Trust Fund, she now champions the next generation of innovators and underrepresented founders. Amoruso is known for speaking candidly about resilience, calculated risk-taking, financial literacy, and redefining what success really looks like in today’s landscape. Her perspective resonates deeply with women navigating leadership, growth, and reinvention in their own careers. 

 

Her message aligns perfectly with this year’s theme: your magic isn’t accidental — it’s earned, owned, and unleashed. 

 

Beyond the keynote, attendees can expect powerful breakout sessions, practical leadership strategies, and high-impact networking with hundreds of ambitious professionals from across the region. A vibrant marketplace of local partners and resources adds even more energy to the day. 

 

But perhaps what keeps women returning year after year is the atmosphere — electric, encouraging, and deeply supportive. It’s the reminder that you are not building your career alone. 

 

The Bakersfield Women’s Business Conference isn’t just an event — it’s a movement 36 years strong. It’s where clarity replaces doubt, connections create opportunity, and confidence turns into action. 

 

“We invite you to Awaken Your Magic, rediscover the fire within, take risks and show up fully as the woman you were meant to be” shared Lizette Gomez, BWBC 2026 Chairwoman. 

 

The conference takes place Thursday, April 23, at Dignity Health Arena, Theatre and Convention Center. 

 

To purchase tickets or explore sponsorship opportunities, visit www.bakersfieldwomen.org or call (661) 378-4707. 

 

On April 23, awaken your magic — and leave ready to lead with it.